I have a huge sweet tooth, so well-done branding for any dessert-related product is hard for me to resist. Case in point: Swoon, a custom sugar cookie maker, which now has a fresh new look courtesy of Kansas City’s Meers Advertising. I’m personally loving the fresh color palette and the crisscross pattern details — love it.








Creative Credits:
Creative Direction and Copywriting: Brent Anderson
Design: Brandon Bennett
Letterpress: Skylab Letterpress
Brent Couchman
Kevin Cantrell: Hawthorne and Wren Identity
The Hungry Workshop: Storybook Wedding
Daily Type
5 Comments
Really nice identity. But that “s” letter hmmm
Lovely find!
Tasty in every way. Nice job Meers.
Stunning!
Yuru be Salih! kim tutar seni! :)
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