Meers Advertising: Swoon Identity and Packaging

I have a huge sweet tooth, so well-done brand­ing for any dessert-related prod­uct is hard for me to resist. Case in point: Swoon, a cus­tom sugar cookie maker, which now has a fresh new look cour­tesy of Kansas City’s Meers Advertising. I’m per­son­ally lov­ing the fresh color palette and the criss­cross pat­tern details — love it.

Creative Credits:
Creative Direction and Copywriting: Brent Anderson
Design: Brandon Bennett
Letterpress: Skylab Letterpress

5 Comments

  1. Posted December 19, 2011 at 11:17 am | Permalink

    Really nice iden­tity. But that “s” let­ter hmmm

  2. Posted December 19, 2011 at 2:09 pm | Permalink

    Lovely find!

  3. Posted December 19, 2011 at 2:35 pm | Permalink

    Tasty in every way. Nice job Meers.

  4. David
    Posted January 2, 2012 at 3:33 pm | Permalink

    Stunning!

  5. Can
    Posted December 13, 2012 at 9:23 pm | Permalink

    Yuru be Salih! kim tutar seni! :)

4 Trackbacks

  1. By Swoon Identity and Packaging « On Reserve on December 20, 2011 at 2:48 pm

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  2. By ♡hellovanny // WEEKLINKS on December 21, 2011 at 1:14 am

    […] I love the iden­tity and pack­ag­ing for this brand Swoon. That criss-cross detail? Swoooooon. […]

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