Design Work Life: Cataloging Inspiration Daily

When we were plan­ning our wed­ding last year, a wed­ding video seemed like one of the items we could live with­out, so we opted not to hire a video­g­ra­pher. But look­ing back it’s prob­a­bly the one thing we wish we had done dif­fer­ently; and those feel­ings espe­cially bub­ble up when I come across the work of peo­ple like I Do Films. Their beau­ti­ful new brand­ing and site, cre­ated by Two Paperdolls, just launched yes­ter­day, and it per­fectly reflects the roman­tic, heart­felt and per­sonal films they create.

Creative Director Greg Ash also pro­vided me with the brand story used to cre­ate these stun­ning visu­als, which I think is beau­ti­fully written:

It is a moment that has been play­ing through every girl’s imag­i­na­tion since she was a child — the music starts, the crowd turns, and she walks down the aisle. The set­ting may have changed, the char­ac­ters may be dif­fer­ent, but the girl is still the most beau­ti­ful thing in the room. Timeless love sto­ries like this have been told on film for cen­turies, but this one is dif­fer­ent — it isn’t scripted, and the char­ac­ters are real.

Call them roman­tics if you like, but their hope is to illu­mi­nate your expe­ri­ence, so that on your sil­ver anniver­sary you will feel just as excep­tional and hope­ful as you did on that first day. I DO Films approaches each sto­ry­line indi­vid­u­ally, instead of build­ing on a stan­dard­ized for­mula. The artists at I DO study the main char­ac­ters, look for the beau­ti­ful moments, and per­fectly arrange them to tell your story. It is a tech­nique that the cin­e­matog­ra­phers and pro­duc­ers at I DO Films have not only mas­tered, but thrive on.

I Do Films began with a sim­ple premise: arrange beau­ti­ful moments into films that are time­less — moments that pull you in, and with a turn, remind you of their sig­nif­i­cance. They are emo­tional. They are gen­uine. They are yours.