Thanks for the kind words. The book was created for the client. What you see here is the front end — which deals with the brands voice, what to post, and how to utilize the different social media channels & outlets to their advantages. The back end of the book is essentially a crash-course in the coding & developing aspects of those outlets. Most of this content is really only relevant to the marketing managers at American Crew.

Since the topics in the book are quite hefty, we really needed to have fun with the design to keep the reader attentive! I guess if we did some editing to the book, it could be re-purposed into a more “general” guideline book for any brand wishing to integrate their business into the world of social media. Hope this helps!