Karsh\Hagan created Social Animals to help their client, American Crew, make the most of its redesigned social pages. The book outlines timelines, tone of voice, and best practices for interacting on sites like YouTube, Flickr, Twitter and Facebook.
Designer: Brian Suter
Copywriters: Matt Ingwalson / Kathryn Bass
Creative Directors: Matt Ingwalson / Sean Topping
Print Production: Karen Heydman, Valerie Williams