Karsh/Hagan: Social Animals

Karsh\Hagan cre­ated Social Animals to help their client, American Crew, make the most of its redesigned social pages. The book out­lines time­lines, tone of voice, and best prac­tices for inter­act­ing on sites like YouTube, Flickr, Twitter and Facebook.

Designer: Brian Suter
Copywriters: Matt Ingwalson / Kathryn Bass
Creative Directors: Matt Ingwalson / Sean Topping
Print Production: Karen Heydman, Valerie Williams

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This entry was written by Courtney, posted on October 19, 2011 at 10:00 am, filed under Design and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

6 Comments

  1. Bruce
    Posted October 19, 2011 at 3:59 pm | Permalink

    What a great resource! Was the book strictly for a client or is it avail­able to the pub­lic for purchase?

  2. Brian Suter
    Posted October 19, 2011 at 5:35 pm | Permalink

    Bruce:

    Thanks for the kind words. The book was cre­ated for the client. What you see here is the front end — which deals with the brands voice, what to post, and how to uti­lize the dif­fer­ent social media chan­nels & out­lets to their advan­tages. The back end of the book is essen­tially a crash-course in the cod­ing & devel­op­ing aspects of those out­lets. Most of this con­tent is really only rel­e­vant to the mar­ket­ing man­agers at American Crew.

    Since the top­ics in the book are quite hefty, we really needed to have fun with the design to keep the reader atten­tive! I guess if we did some edit­ing to the book, it could be re-purposed into a more “gen­eral” guide­line book for any brand wish­ing to inte­grate their busi­ness into the world of social media. Hope this helps!

  3. Thea
    Posted October 20, 2011 at 2:52 pm | Permalink

    I love the bold typog­ra­phy and equally bold illus­tra­tions. The sense of place­ment and scale is truly fantastic.

  4. ArtOfPhil
    Posted October 25, 2011 at 6:12 am | Permalink

    Wow! What a great work you’ve done. Congrats!

  5. daniel
    Posted October 25, 2011 at 1:37 pm | Permalink

    lovely indeed — u def. could’n’should mar­ket it — need any help?

  6. Madeline
    Posted November 7, 2011 at 8:43 pm | Permalink

    Yes, finally a well designed book that proves why social media is amaz­ing, as well as use­ful. Great job!!!

5 Trackbacks

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