Design Work Life: Cataloging Inspiration Daily

Here’s a great iden­tity sys­tem devel­oped by Knoed for Oven, a com­pany that makes early-stage invest­ments in tech­nol­ogy star­tups. A bit about the design and con­cept from Knoed:

The name Oven refers to the prepa­ra­tion and cook­ing of good ideas. The logo was inspired by an elec­tric coil and the hand-drawn illus­tra­tions stem from the “the nap­kin sketch” — the first point of con­cep­tion for many ideas.