Design Work Life: Cataloging Inspiration Daily

I’m lov­ing this gor­geous wine pack­ag­ing by Duncan/Channon for Farrier. Here’s a lit­tle back­ground from the design team:

The over­all con­cept taps into the sense of com­mu­nity that has his­tor­i­cally played such an impor­tant role in rural life. Jackson Family Wines has always been guided by a strong appre­ci­a­tion for the land. And, as a fam­ily busi­ness, it is deeply rooted in the com­mu­nity. It seemed nat­ural for Farrier to pay trib­ute to these things.

The design tells the story of a black­smith shop that had been on the prop­erty in the 1800s. It was a place where the local far­rier (or horse­shoe fit­ter, for those of you not famil­iar with equine par­lance) plied his trade and the towns­folk gath­ered to social­ize. Reinforcing the hand­crafted qual­ity of the wine, the pack­ag­ing mir­rors the look of an old news­pa­per and the lan­guage adopts an endear­ingly olde-school col­lo­quial tone. The red wine uses a more tra­di­tional wrap label, while the whites are adorned with a die-cut “F.”