Design Work Life: Cataloging Inspiration Daily

Here is a gor­geous pack­ag­ing project by Marx Design for Cazulo, a new alco­hol from Goa, India. A bit of back­ground from Ryan:

Despite being around for cen­turies, the cashew or coconut-based liquor called Feni is rel­a­tively unknown out­side its birth­place of Goa, India. Dona Maria — a small, family-run Feni bot­tler — approached Marx Design to develop a mod­ernised take on this tra­di­tional spirit. The word Cazulo, which means “fire­fly”, lead us to cre­ate the cen­tral logo­type: a stylised fire­fly radi­at­ing a warm­ing glow — much like the feel­ing when Feni is con­sumed. We felt it was very impor­tant that the Cazulo remained authen­tic to the essence of Goa, so we iden­ti­fied pat­terns and colours from the region and infused them into the design. Similarly, the bottle’s shape is heav­ily influ­enced by tra­di­tion. Its form is inspired by a blown glass Feni bot­tle over a cen­tury old.