Alt Group.: Fisher & Paykel – The Social Kitchen

Here is a unique project by Alt. Group, a col­lab­o­ra­tive instal­la­tion unveiled at Urbis Design Day 2011. Here’s a lit­tle bit about the project from the offi­cial press release:

“‘Visitors should pre­pare for a sensory-challenging exhi­bi­tion, with new per­spec­tives on kitchen tra­di­tions, inno­v­a­tive design solu­tions and care­fully crafted taste expe­ri­ences,’ explains Mark Elmore, Head of Industrial Designer for Fisher & Paykel.
Dubbed the Social Kitchen, it’s a pop-up expe­ri­ence where food, fur­ni­ture and the appli­ances com­bine in a work of art and func­tion­al­ity. The Social Kitchen is about explor­ing and chal­leng­ing con­ven­tional ideas about the kitchen and its evolv­ing role as a social hub in our every­day lives...”

You can also read a bit more about the project on Fisher & Paykel’s web­site right here.

via Best Awards

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