Ferroconcrete: Fruute Branding

Check out Ferroconcrete’s clean, min­i­mal and whim­si­cal brand­ing for früute, who makes all sorts of col­or­ful and inter­est­ingly con­structed tarts. The brand pro­vides a per­fect back­drop to show­case these mini works of art. If I make it out to the West Coast any time soon, I will def­i­nitely be mak­ing a stop there.

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This entry was written by Courtney, posted on September 8, 2011 at 10:00 am, filed under Design and tagged , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

5 Comments

  1. Victoria
    Posted September 8, 2011 at 10:14 am | Permalink

    I love that box!

    gilead in bloom

  2. Carly
    Posted September 8, 2011 at 10:26 am | Permalink

    An absolutely gor­geous find! Thanks for sharing!

  3. Justine
    Posted September 8, 2011 at 3:27 pm | Permalink

    I love how the brand was trans­lated into the store/register area. Beautifully designed and incorporated!

  4. Kelly Kautz
    Posted September 12, 2011 at 7:35 pm | Permalink

    The pho­tog­ra­phy is great, sure. But the usabil­ity is not so great. The nav­i­ga­tion is clunky and counter-intuitive, the mouse over images take for­ever to load and there are no calls to action. From a web mar­ket­ing stand­point, I’m not impressed.

  5. Courtney
    Posted September 12, 2011 at 8:44 pm | Permalink

    Not sure I agree with that… While I was post­ing the brand­ing (includ­ing the site) from a pri­mar­ily visual per­spec­tive, I def­i­nitely try not to post work that isn’t user friendly. I don’t find the nav­i­ga­tion clunky or counter-intuitive, I find it to be unique, play­ful and invit­ing. The images are also load­ing fine for me, but maybe I have a speed­ier inter­net con­nec­tion than most.

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