Design Work Life: Cataloging Inspiration Daily

Check out this seri­ous feat of card­board design and con­struc­tion born out of a col­lab­o­ra­tion between Shotopop and JWT Shanghai:

Shotopop and JWT Shanghai put their heads together to cre­ate these in-store dis­plays out of shoe boxes for sports-brand ANTA. 3 indi­vid­ual pieces were develop and built, made up from the card­board of ANTA shoe-boxes, to rep­re­sent 3 promi­nent Chinese Basketball play­ers, spon­sored by ANTA Multiple blunt blades and an eye infec­tion later, the project ended up win­ning 2 lions at the Cannes awards.

The “Chinese Beast”, Li Xiaoxu’s play­ing style is fast, fear­less and pow­er­ful. His sculp­ture, made up pre­dom­i­nantly from ele­ments of wings, feath­ers and light­ning, shows exactly that. With excep­tional low post skills, Tang Zhengdong is an “Irremovable pil­lar in the sea”, which indi­cates an ancient Chinese proverb for hero. The spi­ral stair­case of courts rep­re­sents his rise in the CBA, from the young age of 16 Zhou Peng has already won 6 CBA Championships, rep­re­sented by the golden stars on his sculp­ture. His relent­less defences and explo­sive feroc­ity makes him a force to be reck­oned with.