Design Work Life: Cataloging Inspiration Daily

London-based design stu­dio OK-RM recently launched a new port­fo­lio site. One of the projects that stood out to be was the iden­tity for Zuneta, an online beauty bou­tique. And with so many port­fo­lio sites absent of any com­men­tary, I think it’s a huge plus that they’ve given some insight into the think­ing behind the concept:

…Its aim – to bring clar­ity to the often over com­pli­cated field of beauty retail­ing, a tailor-made ser­vice was set up to meet the needs of the spe­cific indi­vid­ual. At the cen­ter of the brand lies an inter­change­able palette of logos, dynam­i­cally reflect­ing the idea of tran­si­tion; an anal­ogy to the func­tion of make-up. Alongside this a dynamic tex­tual ele­ment is intro­duced cre­at­ing intrigu­ing state­ments in com­bi­na­tion with a sim­ple yet sophis­ti­cated palette of imagery. The meet­ing of func­tional and lux­ury val­ues are con­veyed through the mate­ri­al­ity of all printed items.

via Collate