Concrete: Fabbrica

Here’s a great brand for a celebrity-chef-owned restau­rant in Canada: Fabbrica. Taking a cue from the name, which means “fab­ri­cate” in Italian, Concrete devel­oped a brand — includ­ing iden­tity, col­lat­eral, web­site and sig­nage — that draws inspi­ra­tion from the design aes­thetic of post­war Italy.

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This entry was written by Courtney, posted on March 16, 2011 at 9:30 am, filed under Design and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Vigor Branding
    Posted March 18, 2011 at 12:16 pm | Permalink

    Thanks for post­ing this guys. I actu­ally just posted it to our blog as well (in an hour or so.) What a great con­cept and direc­tion for the brand. It’s so easy to fall into the typ­i­cal Pseudo-Italian rus­tic style for Italian restaurants.

    http://​www​.invig​or8​.net

2 Trackbacks

  1. By The Fox Is Black » Fabbrica Branding by Concrete on March 29, 2011 at 3:12 am

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