Rhett Dashwood: Wade Showreel Packaging

For the Wade showreel pack­ag­ing, Rhett Dashwood chose to take a hands on approach. He began by scour­ing sec­ond hand stores for suit­able books, and then masked and sprayed each cover with a knocked out ver­sion of the Wade logo. The pro­mos were then com­pleted by carv­ing a con­cealed panel out of each book to hold either a DVD or mem­ory stick, result­ing in a series of one-of-a-kind pack­ages that are sure to be remembered.

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This entry was written by Courtney, posted on February 23, 2011 at 9:00 am, filed under Design and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

4 Comments

  1. Linh
    Posted February 23, 2011 at 11:10 am | Permalink

    whoa, that is some seri­ous hand work. love it.

  2. Karin
    Posted February 24, 2011 at 11:24 am | Permalink

    Wow. What a bril­liant pack­ag­ing idea. I am tempted to start col­lect­ing old books now for Christmas present packaging…

  3. Alexandre Baccelli
    Posted February 24, 2011 at 6:04 pm | Permalink

    Nice con­cept + DIY + a good idea = your work! awesome!

  4. tl sipple-otto
    Posted February 25, 2011 at 7:52 pm | Permalink

    this is just amaz­ing and so inspir­ing!
    for any­one, but espe­cially cre­atives and artists, like me, see­ing this process makes me wish i could make some­thing this intri­cate and detailed. it really draws you in and cap­ti­vates you so that you want to see more and more. i love the process and absolutely am in love with the prod­uct. so Original!!
    so thrilled that i came across this site!!

One Trackback

  1. By Tweets that mention design work life » Rhett Dashwood: Wade Showreel Packaging -- Topsy.com on February 23, 2011 at 9:37 am

    […] This post was men­tioned on Twitter by Kristi Waite, Seamless Creative, 俺のアンテナ, ColourBlind Studio, Brand Behaviourist and oth­ers. Brand Behaviourist said: Rhett Dashwood: Wade Showreel Packaging: For the Wade showreel pack­ag­ing, Rhett Dashwood chose to take a hands o… http://​bit​.ly/​h​Q​v​btS […]

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