You may remember Kelli Anderson’s Dig for Fire identity I posted a few months ago. Well, now the site has launched, and it is a whole work of art in itself. In addition to the design—which perfectly complements the previously designed print pieces and is full of interesting details—I am also super impressed with how far she’s pushed the WordPress platform, by incorporating elements like background videos into the page. Be sure to click over to experience that first hand. And if you’re interested in learning more about the design and development process, Kelli has a great post over on her blog detailing just that.