Design Work Life: Cataloging Inspiration Daily

I’m com­pletely enam­ored with the the iden­tity of St. Louis-based stu­dio, Almanac. The con­cept and details are car­ried out beau­ti­fully across all of the print mate­ri­als and through to the web­site, which was just recently launched. For the story behind the visu­als, I’m hand­ing you off to the Proprietor and Creative Director, Nathan Sprehe:

Almanac is a design & mar­ket­ing stu­dio work­ing to help com­pa­nies and orga­ni­za­tions of all sizes tell their sto­ries in orig­i­nal and com­pelling ways. As we devel­oped the Almanac iden­tity, we chose to focus on our gen­uine, straight­for­ward approach — “good work is mean­ing­ful and gets results.” Our name and tagline draw inspi­ra­tion from tra­di­tional farm­ers’ almanacs, reflect­ing the rela­tion­ships we forge with our clients, guid­ing them through the many deci­sions that affect their brands.

We chose to keep the color palette and typog­ra­phy under­stated but eclec­tic. The mate­ri­als are hand printed on a Chandler & Price let­ter­press (spe­cial thanks to Kirsten of Sensura Studio for let­ting us use her amaz­ing space!). Reinforcing our straight­for­ward approach, our busi­ness cards — printed on heavy rag art paper — include engrav­ing illus­tra­tions of our pro­files, mak­ing it easy to put a face to a name. Note cards are printed on heavy weight, jet black paper with notes then writ­ten in cop­per ink.