Mrs. Connection

Lately I have dis­cov­ered so many tal­ented design­ers and clever projects through The SVA Designer as Author MFA pro­gram, and Mrs. Connection is cer­tainly one of them. This project — a col­lab­o­ra­tion between Cristina Vasquez and Karin Soukup—was cre­ated for Stefan Sagmeister’s class, “Can Design Touch Someone’s Heart”, and con­ceived as a result of the pop­u­lar Craigslist Missed Connections posts. The two women took on the per­sona of Mrs. Connection and headed to the sub­way to dis­trib­ute let­ter­pressed for­tune teller flow­ers that also con­tained secret Craigslist posts inside. Be sure to check out the video that document’s the project in action below.

5 Comments

  1. s
    Posted February 1, 2011 at 3:14 pm | Permalink

    love it. but after all that you’re really going to mis­spell “brief” on the intro screen?

  2. Karin S
    Posted February 1, 2011 at 7:42 pm | Permalink

    Thanks for the post — and the type catch! We had actu­ally fixed that, although it obvi­ously didn’t upload prop­erly to my vimeo. Will make that change soon. A newer ver­sion on Cristina’s site here: http://​www​.cristi​navasquez​.com/

  3. Posted February 1, 2011 at 10:58 pm | Permalink

    Oh my, that’s a pretty sweet lit­tle project!

  4. Posted February 8, 2011 at 11:17 am | Permalink

    Wow. Very nice video. Good work! :)

  5. t
    Posted February 8, 2011 at 9:06 pm | Permalink

    That pro­gram seems amaz­ing. I always love their projects. Thanks for the share. t

3 Trackbacks

  1. […] This post was men­tioned on Twitter by Seamless Creative, Creativity Flows and ras., Brand Behaviourist. Brand Behaviourist said: Mrs. Connection: Lately I have dis­cov­ered so many tal­ented design­ers and clever projects through The SVA Designe… http://​bit​.ly/​e​H​m​BwR […]

  2. By The site of Tuesday #17 | Tomato Branch on February 1, 2011 at 5:53 pm

    […] col­lects art and design inspi­ra­tion. The blog is updated daily basis. While I’m writ­ing this post the lat­est inspi­ra­tion fea­tured is Mrs. Connection, a project based on Craigslist Missed […]

  3. By Mish Mash « Mad Girl’s Love Song on February 8, 2011 at 11:20 pm

    […] This girl came up with a lit­tle project coined Mrs. Connection where she con­structed those for­tune teller things all 80′s kids know and loved, let­ter­pressed with actual missed con­nec­tions. She then dressed up as “Mrs. Connection” and dis­trib­uted the paper trea­sures at her local sub­way, turn­ing what I con­sider totally creepy stalker notes of des­per­a­tions into pure charm. (Genius girl who I do not know, please marry me.) These are , nat­u­rally, the expected results of projects that could only come from stu­dents in Stefan Sagmeister’s class, “Can Design Touch Someone’s Heart”. Make sure and watch the video in the link because it is not embed­ding for me. […]

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