USOPPOSTO

This beau­ti­ful cook­book, La Puglia in un piatto, was con­cep­tu­al­ized and designed by Usopposto. Here is a descrip­tion of the con­cept, direct from the source:

This book is the result of a study that sought to explore, through the aes­thetic sign, the close rela­tion­ship that unites every dish to “its” plate, and pro­posed to extend the con­cept of food to a broader sen­sory expe­ri­ence, which evokes the atmos­phere and images. An effec­tive anti­body against con­sumerism that fills the belly and clear your mind, an invi­ta­tion to get back in the kitchen try­ing to remake the tra­di­tional recipes from Apulia, to return to the role of the tem­ple kitchen of the home.

60 recipes of tra­di­tional cui­sine of Apulia, accom­pa­nied by many illus­tra­tions, the result of a path that links design and territory.

The book is cur­rently only avail­able in Italian, but will soon be released in English. You can see quite a few more sam­ple pages right here.

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  1. […] This post was men­tioned on Twitter by Kristi Waite, Brand Behaviourist. Brand Behaviourist said: USOPPOSTO: This beau­ti­ful cook­book, La Puglia in un piatto, was con­cep­tu­al­ized and designed by Usopposto. Here i… http://​bit​.ly/​h​X​V​GDD […]

  2. By The War on Mars, News and Blog on January 28, 2011 at 2:44 pm

    […] Maybe I would cook more if I had this rad­i­cal cookbook? […]

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