Spoonful of Sugar

I’m so excited about this next project that designer Leen Sadder, a grad­u­ate stu­dent in the SVA Designer as Author pro­gram, con­cep­tu­al­ized. For Stefan Sagmeister’s class, “Can design touch someone’s heart?”, Leen chose to dress up as Mary Poppins and escort umbrella-less New Yorkers across the street on a rainy day. How great is that? In addi­tion to the idea being pretty damn smart, she also adorned the umbrella with some beau­ti­fully hand-lettered lyrics to A Spoonful of Sugar. You can check out a few more images of the process and results right here.

Leen also handed out chocolate-dipped spoons, tagged with the mes­sage, “Sometimes all you need is a spoon­ful of sugar.”

Additionally, the Spoonful of Sugar project has a face­book page where some recip­i­ents com­mented about their experiences.

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This entry was written by Courtney, posted on January 18, 2011 at 12:00 pm, filed under Design. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

5 Comments

  1. Dana B
    Posted January 18, 2011 at 2:32 pm | Permalink

    This is so cool! I love Mary Poppins and wish Leen would show up when Im run­ning away from the rain :)
    Nice design work. Umbrella looks like it took her some time too…great typography.

  2. Lisa
    Posted January 18, 2011 at 2:43 pm | Permalink

    Looooove this! Inspired to try it myself!

  3. Dana
    Posted January 18, 2011 at 5:26 pm | Permalink

    Leen, this is so great! How clever and whim­si­cal. I thor­oughly enjoyed my “spoon­ful of sugar!” I espe­cially love the umbrella.

  4. lauren
    Posted January 18, 2011 at 8:41 pm | Permalink

    so clever! what a fun social exper­i­ment :) the umbrella looks really great as well.

  5. Thasanee
    Posted January 22, 2011 at 4:46 am | Permalink

    LOVE IT!!!!

5 Trackbacks

  1. By Evernotes Every Friday « Creating For Our Creator on January 21, 2011 at 9:53 pm

    […] I love Disney and I love design so this Mary Poppins’ inspired design is just per­fect. Leen Sadder is a design stu­dent at the School of Visual Arts and as a part of Stefan Sagmeister’s class, “Can design touch someone’s heart?” she describes her project in her own words, “To touch the hearts of umbrella-less New Yorkers on a rainy day, I dressed up as Mary Poppins and escorted peo­ple across the street car­ry­ing a hand-lettered umbrella and a bag of chocolate-dipped spoons.” The writ­ing is inspired by the song lyrics from “A Spoonful of Sugar.” So great!! There’s many more pho­tos on her school project’s site, pho­tos of her with her fel­low New Yorker’s and the process of cre­at­ing the umbrella. First dis­cov­ered on Design Work Life. […]

  2. By success is a lousy teacher. it seduces smart people into thinking they can’t lose « the scenic route on January 24, 2011 at 2:08 am

    […] a spoon­ful of sugar. this is a great idea of action + design. can design touch somebody’s heart? […]

  3. By Inspiration Weekly: Packaging Love « JennMann Blogs on February 14, 2011 at 7:56 am

    […] Chocolate cov­ered spoons?… YES PLEASE! I would love to see these in cof­fee shops… just pick which fla­vor you want stir it in an *bam* fla­vored cof­fee! it would be so much fun! (source) […]

  4. By Ahhh typography…how I love thee. « kernconcepts on February 23, 2011 at 11:33 pm

    […] dec­o­ra­tive. While search­ing for some inspi­ra­tion for my post tonight…I came across this…A Spoon Full of Sugar. How per­fect!  I’m think­ing I might pull some of the ele­ments from her invite and stencil […]

  5. By Comm Arts – Typography Annual | The Chic-Type Blog on February 13, 2012 at 2:07 pm

    […] Don’t for­get to pick up the Jan/Feb edi­tion of Communication Arts. It is ther Typography Annual and they have fea­tured some great win­ners. My favorite win­ner was Leen Sadder, who cre­ated a hand-lettered umbrella that was part of a project for Stefan Sagmeister’s class at SVA “Can Design Touch Someone’s Heart”. The premise of the project was to touch the hearts of umbrella-less New Yorkers on a rainy day. Sadder dressed up as Mary Poppins and escorted peo­ple across the street car­ry­ing a hand-lettered umbrella and a bag of chocolate-dipped spoons. The umrella was truly amaz­ing – wish it was sale! You can check out all of the pho­tos and the process here. […]

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