Design Work Life: Cataloging Inspiration Daily

As some­one who is always fas­ci­nated by the process of design­ers design­ing for them­selves, this iden­tity redesign is of par­tic­u­lar inter­est to me. Design firm Baker has been around since 1981, when it began as a solo illus­tra­tion prac­tice. Since then the firm has grown tremen­dously; and 2010 brought with it the oppor­tu­nity to rede­fine them­selves, both con­cep­tu­ally and visu­ally. Not only is the result­ing design col­or­ful, play­ful and cre­ative; but the think­ing behind it was also care­fully considered.

Baker has pro­vided a wealth of infor­ma­tion and insight into the redesign through a recap and analy­sis on their blog; all of which I can­not pos­si­bly relay in this lit­tle space. So please be sure to check out their blog for Part 1, Part 2, and Part 3 to learn more.