Student Spotlight: Sarah Mick

Dec 15, 2010

Filed In: Design

For her senior project, University of Wisconsin student Sarah Mick branded the proposed high-speed railway for Wisconsin together with Christopher Paul. Called The Redline, the project features identity design, tickets, posters and even an iPhone app. Sarah has been posting various pieces on her Flickr account, so keep an eye out for more.

#Brand Identity

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Courtney is the founder of Design Work Life and Seamless Creative, a small design studio she runs with her husband Brian. She now splits her time between developing brand identities for small businesses and soaking up (and passing along) as much inspiration as she can.

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9 Comments

Jason says:

This is a great campaign. I really like the vintage posters with the current details.

December 15, 2010 / 2:12 pm

Miss Moss says:

amazing! can't believe this is student work.

December 16, 2010 / 4:25 am

visualingual says:

Great-looking design, but you know what bothers me? That the woman is traveling in style while the man has made a smart business decision. I know we're all supposed to be caught up in "Mad Men" fever these days, but I don't think sexism needs to be making a comeback.

December 16, 2010 / 10:02 am

Sarah says:

@visualingual - Hey! I'm really glad you said that, actually. We toiled over that verbiage decision for a really long time trying to decide whether it would come off as literal or as a sort of tongue-in-cheek reference to the rigid gender expectations of the 50's. In the end, we decided to go with the latter. I agree wholeheartedly with your sentiment and actually study feminism as a part of my other major. Anyway - just wanted to hit you back and let you know that it was intended as a joke/critique on the past - but it's definitely something for me to consider in the future if this piece would go into any further development! Thanks everyone else for the lovely comments!

December 16, 2010 / 11:49 am

these things | Miss Moss says:

[...] very cool design work by sarah mick & christopher paul [...]

December 16, 2010 / 2:36 pm

visualingual says:

Sarah, I'm really glad to hear that. I guess the tongue-in-cheek nuance was lost on me; what about flipping the text between the two posters? In any case, this a cool project, and I'm glad to see you tweaking historical aesthetics [and values]!

December 17, 2010 / 11:10 am

Sarah says:

@visualingual — Hey, thanks for the reply! It's funny you say that because I have been thinking about this since I read your comment and flipping the two lines is exactly what we should have done, and it would clearly communicate the meaning, too! I'm going to swap them, actually, when I post the work on my own site. Great suggestion :)

December 17, 2010 / 5:07 pm

Posters! « Possibly Designer says:

[...] from Wisconsin who has recently graduated from college. Her work has been featured on ffffound, designworklife, ohsobeautifulpaper and fromupnorth. Her newest project which caught my eye was her senior project [...]

January 3, 2011 / 10:31 pm

Friday Fix January 3 – January 7 | The best Tutorials says:

[...] All Aboard [...]

January 9, 2011 / 1:55 pm

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