COÖP: 1.1 Architects

I’m fas­ci­nated by this brand­ing for 1.1 Architects by COÖP. According to designer Paul Marcus Fuog, “The col­lab­o­ra­tive prac­tice was inter­preted through the mark which was based on the geo­met­ric prin­ci­ples of the tesser­act where imag­i­na­tion and vary­ing inputs can cre­ate many pos­si­ble out­comes. Unique in its three-dimensional form the pic­ture mark ref­er­enced the process of archi­tec­ture — planned, sketch and com­plete upon con­struc­tion.” To see more exam­ples of the brand in use click here.

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