Design Work Life: Cataloging Inspiration Daily

It seems that it’s get­ting more pop­u­lar for big name brands to put more time and money into design, which is a great thing. But for the most part when it comes to design for food brands (if we’re talk­ing about a typ­i­cal trip to the gro­cery store), the gen­eral goal still seems to be to scream for atten­tion. So I was pleas­antly sur­prised to come across this brand book for M&Ms designed by George Katz. It’s def­i­nitely play­ful and col­or­ful, but at the same time ele­gant and sophis­ti­cated. I’d def­i­nitely love to see more of this type of work for other well-known brands.