Pizza Paradiso Branding

Pizza Paradiso was one of those small shops that we didn’t read about on Chowhound before we left for our trip. It just hap­pened to be right across the street from our hotel in West Maui, and it was cer­tainly a pleas­ant surprise.

It’s tough to tell who is behind the brand­ing, as it’s cred­ited to Hammer and Tongs on the site, but also listed in Asterisk Group’s port­fo­lio. Either way, I’m lov­ing the pizza peel wielding-mermaid logo, and the sim­ple and sophis­ti­cated color palette — it’s what drew me in to the restau­rant in the first place. But the food def­i­nitely kept us com­ing back. If you’re look­ing for an inex­pen­sive meal in West Maui I would highly rec­om­mend it.

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