IBM Smarter Planet

When I first came across it, the IBM Smarter Planet cam­paign imme­di­ately grabbed my atten­tion. The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

via Allan Peters

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This entry was written by Courtney, posted on July 6, 2010 at 10:00 am, filed under Design. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

4 Comments

  1. Henning
    Posted July 7, 2010 at 9:43 am | Permalink

    I believe these were done by http://​www​.hort​.org​.uk and “only” art directed by Ogilvy.

  2. Courtney
    Posted July 7, 2010 at 10:50 am | Permalink

    Hmm possibly…I know Office was respon­si­ble for the illus­tra­tions any­way. And they only men­tion Ogilvy on their site.

  3. caroline
    Posted July 8, 2010 at 8:21 pm | Permalink

    funny, i just saw these at the air­port and thought how great they were. glad to know who did it.

  4. Sean
    Posted July 28, 2010 at 9:42 am | Permalink

    I saw these at Reagan National Airport in Washington DC sev­eral weeks ago. I walked around tak­ing pic­tures of as many as I could while wait­ing for my flight. Love them!

3 Trackbacks

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