IBM Smarter Planet

When I first came across it, the IBM Smarter Planet campaign immediately grabbed my attention. The collaboration between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used billboards, advertisements, posters and more both nationally and internationally.

via Allan Peters

8 Comments

  1. Svend Design » Paul Rand’s afterlife at IBM says:

    [...] (Via Design Work Life) [...]
  2. Henning says:

    I believe these were done by http://www.hort.org.uk and "only" art directed by Ogilvy.
  3. Courtney says:

    Hmm possibly...I know Office was responsible for the illustrations anyway. And they only mention Ogilvy on their site.
  4. caroline says:

    funny, i just saw these at the airport and thought how great they were. glad to know who did it.
  5. Sean says:

    I saw these at Reagan National Airport in Washington DC several weeks ago. I walked around taking pictures of as many as I could while waiting for my flight. Love them!
  6. Designs for the IBM Smarter Planet campaign worked on by Office… — Some Random Dude says:

    [...] Designs for the IBM Smarter Planet campaign worked on by Office and Ogilvy & Mather. via design work life No commentsRetweet This Post The DiscussionNo Comments on “Designs for the IBM Smarter [...]
  7. DD Update 2/16 | DIGITAL DESIGN + NEW MEDIA says:

    [...] Logo Animations Jim Carrey’s incredible website Nike ID Airwalk Current TV IBM Smarter Planet (Ogilvy & Mathers) Ben Pierrat (Identity Designer) and his Hessian identity project, for sale [...]
  8. Update 9/22 | DIGITAL DESIGN + NEW MEDIA says:

    […] Logo Animations Jim Carrey’s incredible website Nike ID Airwalk Pop up store Current TV IBM Smarter Planet (Ogilvy & Mathers) Ben Pierrat (Identity Designer) and his Hessian identity project, for sale […]
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