Write Your Future

I thought it seemed apropos to start off the day with a project having to do with the currently-happening 2010 World Cup. A few designers from w+k studio—Brad Simon, Kelly Wright and Matt Blum—recently collaborated with artist Diem Chau to produce a PR kit celebrating the launch of Nike’s “Write the Future” campaign.

For the project Diem individually hand-carved 66 crayons with the likenesses of six World Cup stars. The crayons were then placed in a custom-designed wooden carrier within a clam shell presentation box. Only 11 kits were produced. How lucky to be one of the recipients! The details and craftsmanship are truly amazing.

Check out a whole lot more images and the amazing production details right here.

And in case you haven’t seen it yet—absolutely worth the 3 minutes it takes to watch—here is Nike’s full length “Write the Future” video.

5 Comments

  1. B. says:

    Great Work! But I don't get one thing... The campaing shows Ronaldinho Gaúcho as the brazilian character, while the crayon represents Robinho. Doesn't match. Why?
  2. felecia says:

    i want one... so will these be the market or ebay? that is automatic collectors item
  3. Design4Bread ™ » [Art] Write the Future 世界杯限量版蜡笔 says:

    [...] via [...]
  4. APFIND - An account planning news democracy inspired by Digg™ - Find and vote on the latest news and ideas in marketing and beyond! says:

    Nike PR press kit for their Write Your Future campiagn - Hand carved crayons - via: design work life... This article has been featured on APFIND - An account planning news democracy inspired by Digg™ - Find and vote on the latest news and ideas in marketing and beyond!...
  5. Moving Me – Week of June 27th | Momentous says:

    [...] Your Future” ad was chillingly good example of how the big guns come out to play. Here’s the accompanying PR Kit. [...]
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