Write Your Future

I thought it seemed apro­pos to start off the day with a project hav­ing to do with the currently-happening 2010 World Cup. A few design­ers from w+k stu­dio—Brad Simon, Kelly Wright and Matt Blum — recently col­lab­o­rated with artist Diem Chau to pro­duce a PR kit cel­e­brat­ing the launch of Nike’s “Write the Future” campaign.

For the project Diem indi­vid­u­ally hand-carved 66 crayons with the like­nesses of six World Cup stars. The crayons were then placed in a custom-designed wooden car­rier within a clam shell pre­sen­ta­tion box. Only 11 kits were pro­duced. How lucky to be one of the recip­i­ents! The details and crafts­man­ship are truly amazing.

Check out a whole lot more images and the amaz­ing pro­duc­tion details right here.

And in case you haven’t seen it yet — absolutely worth the 3 min­utes it takes to watch — here is Nike’s full length “Write the Future” video.

You might also enjoy:

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This entry was written by Courtney, posted on June 14, 2010 at 9:00 am, filed under Design. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

2 Comments

  1. B.
    Posted June 14, 2010 at 12:28 pm | Permalink

    Great Work!

    But I don’t get one thing…
    The cam­paing shows Ronaldinho Gaúcho as the brazil­ian char­ac­ter, while the crayon rep­re­sents Robinho. Doesn’t match. Why?

  2. felecia
    Posted June 16, 2010 at 1:15 am | Permalink

    i want one… so will these be the mar­ket or ebay? that is auto­matic col­lec­tors item

3 Trackbacks

  1. By Design4Bread ™ » [Art] Write the Future 世界杯限量版蜡笔 on June 17, 2010 at 3:38 am

    […] via […]

  2. By APFIND - An account planning news democracy inspired by Digg™ - Find and vote on the latest news and ideas in marketing and beyond! on June 20, 2010 at 1:28 am

    Nike PR press kit for their Write Your Future campiagn — Hand carved crayons — via: design work life…

    This arti­cle has been fea­tured on APFIND — An account plan­ning news democ­racy inspired by Digg™ — Find and vote on the lat­est news and ideas in mar­ket­ing and beyond!…

  3. By Moving Me – Week of June 27th | Momentous on June 30, 2010 at 1:15 am

    […] Your Future” ad was chill­ingly good exam­ple of how the big guns come out to play. Here’s the accom­pa­ny­ing PR Kit. […]

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