Re-Run

“Re-Run was a trav­el­ing exhi­bi­tion cre­ated in con­junc­tion with the re-release of some of Nike’s iconic vin­tage run­ning shoes. The exhi­bi­tion focuses on the run­ning craze and the begin­nings of Nike, but also includes com­mis­sioned art­works by con­tem­po­rary artists and a mod­u­lar graphic envi­ron­ment cre­ated to trans­port and immerses the viewer into the cul­ture of the 1970s. The over­all expe­ri­ence cov­ers many of the impor­tant cul­tural phe­nom­ena from the period includ­ing punk, disco, biker gangs, Playboy Magazine, Exile on Main Street and the women’s lib move­ment.

Back in 2007, Scharwath designed over 300 unique pan­els that were inserted into the struc­ture. I wish this had caught my eye back when it was in my area, but luck­ily there is a whole lot of images avail­able online — check here and here.

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