A Master of Her Brand

Everyone seems to be talk­ing about the new Kate Spade col­lec­tion right now. And as much as I love the clothes and acces­sories, I’m more impressed by the most recent iter­a­tion of the brand. It’s a dif­fi­cult task to con­tin­u­ally evolve your look and user expe­ri­ence while still remain­ing true to — or, even bet­ter, fur­ther strength­en­ing — your brand. I’ve seen very few com­pa­nies pull it off, but Kate Spade some­how gets it right every time.

Kate Spade 01

Kate Spade 02

Kate Spade 03

Kate Spade 04

One Comment

  1. Posted August 14, 2009 at 11:38 am | Permalink

    Very much agreed!! It’s great when a brand can last that long and still stay excit­ing but true to itself

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