A Master of Her Brand

Everyone seems to be talking about the new Kate Spade collection right now. And as much as I love the clothes and accessories, I’m more impressed by the most recent iteration of the brand. It’s a difficult task to continually evolve your look and user experience while still remaining true to—or, even better, further strengthening—your brand. I’ve seen very few companies pull it off, but Kate Spade somehow gets it right every time.

Kate Spade 01

Kate Spade 02

Kate Spade 03

Kate Spade 04

1 Comment

  1. chelseafuss@gmail.co says:

    Very much agreed!! It's great when a brand can last that long and still stay exciting but true to itself
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