Recession Cards

I think the last thing any­one wants to hear right now is another com­ment about “this econ­omy” or the “cur­rent finan­cial cli­mate”. But I think this response from Ogilvy is fresh and clever. They designed a series of under­sized busi­ness cards to save on print­ing costs, and printed each of them with thought-provoking mes­sages in order to drive traf­fic to ogilvy​on​re​ces​sion​.com, a site “offer­ing smart strate­gies to deal with the downturn”.

Ogilvy Cards 01

Ogilvy Cards 02

Check out a few more pic­tures of the cards right here.

via Bēhance twit­ter

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This entry was written by Courtney, posted on May 12, 2009 at 8:00 am, filed under Design and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

3 Comments

  1. Jennifer
    Posted May 12, 2009 at 9:53 am | Permalink

    I agree (with all talk these days turned to the big “R”) and love these responses from Ogilvy. Great find!

  2. Dylan
    Posted May 12, 2009 at 12:21 pm | Permalink

    These are kind of cool but hon­estly, I think its a lit­tle lame for com­pa­nies who are oth­er­wise gen­er­ally uncon­cerned with envi­ron­men­tal & social issues to cash in when the heat is on. Feels a lit­tle like green-washing to me.

  3. Courtney
    Posted May 12, 2009 at 12:35 pm | Permalink

    @Dylan: That’s def­i­nitely an inter­est­ing point.

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