Brains on Fire

I came across Brains on Fire—a South Carolina-based brand­ing agency — through a ran­dom Google search, and I was really inter­ested in and impressed by their approach. The idea of cre­at­ing “fans” instead of “cus­tomers” is one of those “Why didn’t I think of that” ideas. So sim­ple, it’s brilliant.

Part of their work involves “ignit­ing move­ments” for wor­thy causes, and one I was par­tic­u­larly drawn to was Love 146, a non-profit ded­i­cated to end­ing child sex traf­fick­ing and exploitation.

Love 146 01

Love 146 02

Love 146 03

Love 146 04

Brains on Fire also has a great blog about mar­ket­ing, brand­ing and design, which you can check out right here.

One Comment

  1. Posted March 4, 2009 at 3:31 pm | Permalink

    Courtney,

    Thanks so much for your VERY kind words. We truly appre­ci­ate you tak­ing the time to check out our com­pany and our work. Love146 is very near and dear to our hearts and is an incred­i­ble orga­ni­za­tion doing incred­i­ble things. We were hon­ored to work with them towards a new name and iden­tity (which was just selected as one of the top 5 in the world by ReBrand100!).

    Thanks again for being a kin­dred spirit. And keep on keepin’ on.

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