Design Work Life: Cataloging Inspiration Daily

Image from boston​.com

A friend sent me a link to this arti­cle on dis­con­tin­ued sodas this morn­ing, where I dis­cov­ered the incred­i­bly cool pack­ag­ing of short-lived OK Soda. Seeing some­thing like this, that exem­pli­fies how smart and well-designed food/beverage pack­ag­ing can be, makes me even more depressed about the new Pepsi designs.

Image from pop​sop​.ru

And even their man­i­festo is fun:

1. What’s the point ok OK? Well, what’s the point of anything?
2. OK Soda emphat­i­cally rejects any­thing that is not OK, and fully sup­ports any­thing that is.
3. The bet­ter you under­stand some­thing, the more OK it turns out to be.
4. OK Soda says, “Don’t be fooled into think­ing there has to be a rea­son for everything.”
5. OK Soda reveals the sur­pris­ing truth about peo­ple and situations.
6. OK Soda does not sub­scribe to any reli­gion, or endorse any polit­i­cal party, or do any­thing other than feel OK.
7. There is no real secret to feel­ing OK.
8. OK Soda may be the pre­ferred drink of other peo­ple such as yourself.
9. Never under­es­ti­mate the remark­able abil­i­ties of “OK” brand soda.
10. Please wake up every morn­ing know­ing that things are going to be OK.”

Thanks Claudia!