Update: Hello Heath owner Jay Parkinson commented to let me know that the current advertisements were actually the result of a collaboration between design firm Ghava, copywriter Alena Cason and himself. Thanks Jay!
The innovators over at the Barbarian Group are responsible for this excellent site and marketing campaign for Hello Health, a Brooklyn-based healthcare service. The idea behind Hello Health is intriguing — provide patients with in-home care, communicate through modern channels (email, text messaging, instant messaging etc.), and accept payments based on a monthly subscription system. So the designers had a great idea to work with, and it shows.
Also don’t miss this barbarian blog post to read more about the company’s interactive subway advertising.