Design Work Life: Cataloging Inspiration Daily

I’ve men­tioned great design for children’s prod­ucts before (here and here), but I have yet to men­tion Serena and Lily, a per­fect exam­ple. Their cheer­ful, mod­ern designs come in sophis­ti­cated color palettes and fun pat­terns. And in addi­tion to their prod­ucts for babies and chil­dren, Serena and Lily now offers bed­ding for adults as well as a whole slew of well-designed prod­ucts, includ­ing cre­ative acces­sories, fab­ric and paint.

They recently sent me their cat­a­log; and what I most enjoyed, on top of the gor­geous prod­ucts and styling, is the story they’ve cre­ated for each bed­ding set in their nurs­ery line. (You can read more about their nam­ing process on their blog right here.) Here are a cou­ple of exam­ples, click on the image for a larger view.

Text reads: “Hazel doesn’t fol­low trends, she fol­lows her instincts. She loves roam­ing the swap meet for vin­tage sun­glasses, vinyl albums and bric-à-brac — any­thing with his­tory and soul. An old soul her­self, Hazel is con­fi­dent, quirky and, above all, a true orig­i­nal.“

Text reads: “Ben is up for any­thing. He’s the guy to call if you need a friend to swim across the lake, run a marathon or even go on safari. He’s an inspi­ra­tion to his friends, but never pres­sures them. He doesn’t need to — they’d fol­low him to the moon if he asked.”

Serena and Lily have more cute prod­ucts for sale than I have room to gush over. But I did want to men­tion these let­ter pil­lows. They come in fun col­ors and use one of my favorites, American Typewriter Light. They’re avail­able right here for $59 each.