Design Work Life: Cataloging Inspiration Daily

Take a look at their new sta­tionery system:

From CA: “We needed to tell the story that things had changed at ID brand­ing, and that brands don’t have just one monot­o­nous voice, look or feel. Variable fonts within a con­stant design struc­ture met both objec­tives. Business card fronts rep­re­sent ID, and the backs rep­re­sent indi­vid­u­als and their con­tri­bu­tions. The sys­tem con­tains fun­da­men­tals of our phi­los­o­phy: A brand should be a cul­ture peo­ple join, and peo­ple, when they join that cul­ture, should also affect that culture.”