Design Work Life: Cataloging Inspiration Daily

I just came across this Case Study about the rebrand­ing of Martha Stewart. Written by Stephen Doyle of Doyle Partners, the arti­cle goes into enlight­en­ing detail about the thought process behind the new design. This type of insight always fas­ci­nates me, espe­cially when the topic is one that I’m per­son­ally invested in.

Check out the com­plete arti­cle with more images right here, or in its orig­i­nal con­text, The Essential Principles of Graphic Design by Debbie Millman.