Rebranding Martha Stewart

I just came across this Case Study about the rebranding of Martha Stewart. Written by Stephen Doyle of Doyle Partners, the article goes into enlightening detail about the thought process behind the new design. This type of insight always fascinates me, especially when the topic is one that I’m personally invested in.

Rebranding Martha Stewart

Check out the complete article with more images right here, or in its original context, The Essential Principles of Graphic Design by Debbie Millman.

Back to top

Type Love

Laski Slab

On Twitter

More Tweets

What’s New

Check out our current classes: Beyond the Logo: Crafting a Brand Identity and By The Book: Create a Style Guide for Your Brand. Start learning!