I’ve been a subscriber of GOOD Magazine since it started. In case you’re not aware, it’s a publication “for people who give a damn” whose subscription price goes entirely to the charity of your choice. (It used to be a $20 cost, but now you can contribute anywhere between $1 and $1000 when you sign up.) And aside from the benefit of their philanthropic, globally-aware position, the magazine is chcok full of great content and beautifully designed by design studio OPEN, here in New York.
I was pleased to find out yesterday that they have been making all kinds of changes over at GOOD. In addition to the subscription price adjustment, they have launched a brand new website, which is amazing — a clean, modern design and easily-understood interface. They managed to pack a ton of great information in the space without sacrificing usability. GOOD also began several initiatives to help them get the word out, one being The Good Sheet.
The Good Sheet — a “free fold-out sheet is full of digestible information — statistics, timelines, facts — on a host of hot topics, from education and voter turnout to gas prices and the environment” — began appearing in Starbucks throughout the country yesterday. I didn’t see any available when I made my usual Starbucks run yesterday morning, but I’ll be sure to check it out today. GOOD always creates extremely informative, creative and well-designed infographics in their publication and I’m sure this will be no different. The initiative will last for 11 weeks, with a new sheet distributed each week, and you can also get them online right here. See the first one below (click on the image for the a larger view).
Here are a couple of other examples from their monthly Transparency section.