The GOOD Sheet

I’ve been a sub­scriber of GOOD Magazine since it started. In case you’re not aware, it’s a pub­li­ca­tion “for peo­ple who give a damn” whose sub­scrip­tion price goes entirely to the char­ity of your choice. (It used to be a $20 cost, but now you can con­tribute any­where between $1 and $1000 when you sign up.) And aside from the ben­e­fit of their phil­an­thropic, globally-aware posi­tion, the mag­a­zine is chcok full of great con­tent and beau­ti­fully designed by design stu­dio OPEN, here in New York.

I was pleased to find out yes­ter­day that they have been mak­ing all kinds of changes over at GOOD. In addi­tion to the sub­scrip­tion price adjust­ment, they have launched a brand new web­site, which is amaz­ing — a clean, mod­ern design and easily-understood inter­face. They man­aged to pack a ton of great infor­ma­tion in the space with­out sac­ri­fic­ing usabil­ity. GOOD also began sev­eral ini­tia­tives to help them get the word out, one being The Good Sheet.

The Good Sheet — a “free fold-out sheet is full of digestible infor­ma­tion — sta­tis­tics, time­lines, facts — on a host of hot top­ics, from edu­ca­tion and voter turnout to gas prices and the envi­ron­ment” — began appear­ing in Starbucks through­out the coun­try yes­ter­day. I didn’t see any avail­able when I made my usual Starbucks run yes­ter­day morn­ing, but I’ll be sure to check it out today. GOOD always cre­ates extremely infor­ma­tive, cre­ative and well-designed info­graph­ics in their pub­li­ca­tion and I’m sure this will be no dif­fer­ent. The ini­tia­tive will last for 11 weeks, with a new sheet dis­trib­uted each week, and you can also get them online right here. See the first one below (click on the image for the a larger view).

Good Sheet 01

Here are a cou­ple of other exam­ples from their monthly Transparency section.

Expect Delays
An info­graphic show­ing how much time is wasted in traf­fic each year, and how many times you could get through War and Peace, Wagner’s Ring cycle, or the entire Lord of the Rings trilogy.

Section 3, Pew 13
An info­graphic com­par­ing atten­dance at megachurches vs. foot­ball games in the 5 states with the largest megachurch attendance

3 Comments

  1. Posted September 12, 2008 at 1:32 pm | Permalink

    thanks for post­ing this! i went to a local (sub­ur­ban) star­bucks today, and 2 of the 3 hadn’t heard of the good sheet. the one who had said it wouldn’t be out ’til the end of the month. so, i’m grate­ful for the online link .…

  2. Posted September 12, 2008 at 2:03 pm | Permalink

    Yeah I didn’t see it at my usual Starbucks today either, and I didn’t have time to check out any oth­ers. I’m going to try to stop by the Union Square branch later today, where I would think they’d def­i­nitely have copies. I’ll post an update for sure.

  3. Posted September 12, 2008 at 4:09 pm | Permalink

    Woah. What a weird coin­ci­dence. I went to Starbucks a few hours ago and I saw the Good Sheet on the counter. I thought, “Ooh! Pretty design!” and took one with me!

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