Design Work Life: Cataloging Inspiration Daily

The Cool Hunter newsletter directed me to this fun project created by BBDO for the San Francisco Zoo. According to the Zoo’s site, posters are scat­tered around the city that allow you to trans­form your­self into 10 dif­fer­ent ani­mals. And the con­cept was “built from the Zoo’s mis­sion state­ment of con­nect­ing peo­ple with wildlife, inspir­ing car­ing for nature and advanc­ing con­ser­va­tion action.” The cur­rent gallery only shows four ani­mals, so I’ll keep an eye out for oth­ers. Find out more and sub­mit your own pho­tos right here.

This also reminded me of the posters below, which I saw a few months ago on I Believe in Advertising. (Click the image for a larger view and to read the fine print.) Another really great idea — sim­ple and smart.