Design Work Life: Cataloging Inspiration Daily

I’m a bit of a Starbucks addict — when it comes to their drinks and their design. I’m always tempted to buy a bag of their cof­fee just for the pack­ag­ing. Last week I noticed the in-store graph­ics for their new Vivanno Smoothies and did a lit­tle bit of research. There’s been some buzz in the busi­ness world about the new addi­tion, as to whether or not they will bring Starbucks the boost they need to improve sales. But of course I’m more inter­ested in the design, which fits per­fectly into the look and feel Starbucks has devel­oped over the years. Love the col­ors and illus­tra­tion style.

They’ve also launched another set of bev­er­ages exclu­sively avail­able in the Los Angeles area, called Sorbetto. I wish it was avail­able in New York so I could check out the design in per­son. But from what I can see, it doesn’t dis­ap­point. Beautiful color palette and typography.

Photography: Michael Ramirez (top), Lori Shepler (bot­tom), LA Times”