Opening Night

This past Sunday I headed into the Hynes for the open­ing Keynote address, given by Jeremy Gutsche of Trend Hunter Magazine, enti­tled “Creating a Culture of Innovation”. Gutsche was an excel­lent speaker and his talk and made some great points about how to inno­vate in today’s cul­ture of viral mar­ket­ing, where con­sumers cre­ate the con­tent. You can see a video that includes part of the pre­sen­ta­tion we saw below, and you can also see sev­eral other videos and pre­sen­ta­tions here (scroll down) or here.

Clicking through TrendHunter​.com pro­vides tons of great inspi­ra­tion. I will say though, the home­page is extremely busy which makes it hard to nav­i­gate. One thing that helps is to fil­ter the trends by cat­e­gory, such as Art & Design.

Update: I just noticed they launched My Trend Hunter, which allows you to change the lay­out of the page accord­ing to your pref­er­ences. If you look above where the cat­e­gories are listed and to the right, there are sev­eral thumb­nails of dif­fer­ent lay­outs. Definitely helps to sort through the clutter.

One Comment

  1. Posted May 26, 2008 at 5:13 pm | Permalink

    I’m glad you enjoyed the keynote, but even MORE excited that you like the new ‘My Trend Hunter’ fea­ture. I was work­ing on it dur­ing the con­fer­ence and anx­ious to launch for the rea­sons you’ve noted. Cheers!

Post a Comment

Your email is never shared. Required fields are marked *

*
*